Check out this sexy video from New Balance showing the process of 3D printing their shoes using the exact same 3D printer you have access to through Shapeways.

By giving anyone access to the exact same machines, materials and post processes, Shapeways gives everybody the ability to prototype and create products with the same material qualities as the biggest brands in the world, with access to the best technology. Where companies such as New Balance need to invest hundreds of thousands of dollars to access these 3D printers, in this instance laser sintered Nylon using an EOS 3D printer, the same as in our factories in NYC and Eindhoven. These 3D printers are just a mouse click away — with no investment on your part.

New Balance 3D Print Shoe Shapeways